Working in a business such as eyelash extensions, the master needs regular skill improvement. Continuous improvement is also necessary in order not to be afraid of competition. So, on the Internet there is a large amount of useful information – workshops and various educational materials. Technologies often change, so it will not be superfluous to keep in touch with colleagues and learn news about new products in the field of cosmetology. https://ru.freepik.com TIP To date, there are a large number of courses on eyelash extension. Their cost ranges from 2,000 to 10,000 rubles. The price tag is influenced by the duration of training, complexity, etc. First, it is necessary to master the basic courses, and in the future you can combine work and attendance of advanced training courses. Related articles How to start a beauty salon business How to open a massage room How to open a hair salon from scratch: a step-by-step instruction Design a massage room as a way to improve business efficiency How to open a nail salon from scratch . If you do not want to get a penalty for the illegal provision of services and profit, you must notify the tax service of their activities. The eyelash extension business is registered as a PI or LLC. Subject to work as a self-employed will be 4%. If you are considering the option of opening a salon, then you may choose UTII as the taxation system (if such an option is provided for your region). And in the application for the IP certificate you must specify the activity code 96.02 “The provision of other personal services, including beauty salons.” Also do not forget to connect the online cashier. Analysis of the activities of competitors It is necessary from time to time to evaluate the activities of competitors. This is necessary in order to properly build their own policies. For example, to estimate the cost of your services, you need to find out the price tag for the same services from your closest competitors. You should not set the price tag higher than theirs, but you shouldn’t make it lower than the cost price either. IMPORTANT In the fight against competitors it is necessary to adhere to the following points: to complete the courses, regularly improve the level of qualification. create and replenish the base of regular visitors. conduct a competent advertising campaign. How can I advertise my services? create a website, blog or group in social networks. submit ads in the media and via the Internet. This can be done both for money and for free. use the so-called “word of mouth”: recommendations from your friends and relatives, from satisfied clients. distribute business cards or flyers. In addition, visitors can be interested in promotions, discounts and special offers. So, you can offer a visitor to bring a friend to the procedure, promising a discount on the following procedure. Range of Services What services do eyelash extension specialists usually provide? Each specialist can have his professional secrets, but the standard set of procedures is the extension, correction and removal of eyelashes. How to correctly form prices – we understand our article. Eyelash extensions are of different types: classical, fox and squirrel look, sparse effect, puppet and glam look, selective extension. In addition, there are various subspecies build. If in the future you decide to expand, then in addition it will be possible to provide services such as eyebrow care or manicure. How to choose a room How to open an eyelash extension studio, if you decide to expand your business? You need to think about renting a room. The location of the premises should be such that it is convenient for the clients to reach. This may be, for example, a mall. In addition, there are certain rules that must match the selected room: the presence of air conditioning is required. The temperature and humidity in the room can not be below a certain level (21-24 degrees and 50%, respectively). instruments must be sterilized and disinfected. mandatory compliance with fire inspection requirements. the absence of insects and rodents. Required first aid kit. The room should be equipped with a sofa or couch (a number of procedures are best provided when the client is in a horizontal position), as well as a chair. It also requires space for auxiliary furniture and additional storage space for clothes, materials, etc. In addition, the room requires good lighting. It should be bright and directional. The undoubted advantage of the room will be the presence of large windows. Tools and materials For eyelash extensions are needed high-quality materials that are not worth saving. One third of business success depends on the quality of the material. One of the most expensive items will be buying synthetic eyelashes for extension. Also expensive will cost the lamp to grow. In addition, you must purchase the following tools and materials: glue. decoration for eyelashes.